Introduction to the Podcast

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The pilot episode explores the shift in marketing, involvement of data, formats of data driven marketing such as, retargeting and programmatic ads; and maximising personalisation.

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The cliche ' data is the new oil' is still in vogue. But how do you bring an entire organization to be data informed and data driven? it all starts with collecting the right data from every step of business operation.

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How do you make product recommendations less intrusive to consumers and what role does data play to make consumer experiences better? Tune in to learn a robust framework of how personalisation with data can be made possible.

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Except baseball caps, one size does not fit all. In an increasingly connected world, consumers expect personalisation in every touch point offered by a brand, be it physical or digital. Here's how to get that right.

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What gets measured, get managed, goes the popular maxim. Having data is one thing, but making decision based that is a function of refining information from the data and enabling decision makers across organization. Learn how.

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