The Podcast Industry in India

Duration

0hr 56m

Language

English

Released

2020

Insights & Events

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Podcast listeners in India are estimated to be at 176.1 mn by 2023 from 40 mn in 2018 as per 'PWC's Global Entertainment & Media Outlook 2019-2023 India'. As the demand and supply of podcasts experience a rise, Vidooly, a cross-platform online video analytics organisation, organised a webinar on 'The Good, The Bad, and The Future of Podcast Formats', in May 2020 with podcasters and enterprises on the panel to decode what podcasts truly are and India's love for audio content. - Amit Doshi, Founder & CEO at IVM Podcasts - Sreeraman Thiagarajan, Co-founder & CEO at aawaz.com - MVS Murthy, Head Marketing, Digital & Corporate Communication at Tata Asset Management Limited - Alok Chitre, Head of Marketing & Partnerships at Mahindra Racing - Moderated by Nishant Radia, Co-founder & CMO at Vidooly

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The Podcast Industry in India

Insights & Events|English|6 Episodes

About Show

	Episodes	Duration
	1 . Trailer Introduction to the show. More Introduction to the show.	01 min 01 sec
	2 . Theme & Speaker Introductions In this episode, the moderator sets the context to the talk while the speakers introduce themselves. More In this episode, the moderator sets the context to the talk while the speakers introduce themselves.	09 min 03 sec
	3 . Podcasts Landscape in India The speakers discuss the thought process of identifying the right listeners and what makes a good podcast strategy. More The speakers discuss the thought process of identifying the right listeners and what makes a good podcast strategy.	10 min 14 sec
	4 . Opportunities for Brands in the Podcast Ecosystem In this episode, the panellists will discuss the various formats of podcasts and what is the potential that brands can leverage in this ecosystem. More In this episode, the panellists will discuss the various formats of podcasts and what is the potential that brands can leverage in this ecosystem.	11 min 44 sec
	5 . Podcast Genres and Languages This episode focuses on the formats of podcasts, ranging from languages, genres, and durations. The panellists share their insights. More This episode focuses on the formats of podcasts, ranging from languages, genres, and durations. The panellists share their insights.	14 min 10 sec
	6 . Listener Measurement and Metrics In this episode, we learn about platforms, tools, metrics of measurement, and the analytics of success in a podcast world. More In this episode, we learn about platforms, tools, metrics of measurement, and the analytics of success in a podcast world.	09 min 47 sec

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The Podcast Industry in India

0hr 56m

English

2020

Insights & Events

1 - Trailer

01 min 01 sec

1

2 - Theme & Speaker Introductions

09 min 03 sec

1

3 - Podcasts Landscape in India

10 min 14 sec

3

4 - Opportunities for Brands in the Podcast Ecosystem

11 min 44 sec

0

5 - Podcast Genres and Languages

14 min 10 sec

0

6 - Listener Measurement and Metrics

09 min 47 sec

0

The Podcast Industry in India

About Show

1 . Trailer

2 . Theme & Speaker Introductions

3 . Podcasts Landscape in India

4 . Opportunities for Brands in the Podcast Ecosystem

5 . Podcast Genres and Languages

6 . Listener Measurement and Metrics

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