The key to launching and growing any business is having an attractive character. Because at the end of the day, people don't connect with brands, they connect with people. Tune into this brand new season of Marketing The Untold story with Bhuvana Subramanian as she continues to uncover the many unspoken sides to what really goes into molding iconic brands in India like iD Fresh Foods, Truecaller, Flatheads and many more into what they are today.

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Marketing - The Untold Story Season 2

In this episode, Bhuvana speaks to Ganesh Balakrishnan, co-founder of Flatheads, about his journey of building the startup and the resurrection of his brand post-Shark Tank. Raised in Nashik, Ganesh graduated as a mechanical engineer from IIT Bombay at the height of the Y2K boom. After resisting the urge to join the dot com race, he urges that his biggest learning as an entrepreneur has been recognising the place of authenticity in business and discovering a community of entrepreneurs working together to build each other up. Tune into this episode to find out more.

Ganesh Balakrishnan, Co-Founder - Flatheads

Truecaller is now an integral part of every smartphone user’s life, but many people are unfamiliar with the app’s origins. In this episode, Bhuvana speaks to Manan Shah, Director of Marketing (India and SouthEast Asia), Truecaller about the importance of identifying competition versus opportunity for an alliance, the power of customer feedback and being an ideas man.

Manan Shah, Angel Investor and Brand Marketing Consultant - Ex-Truecaller

In this episode, Bhuvana speaks to Rahul Gandhi, Chief Marketing Officer at iD Fresh Food (India) Pvt. Ltd. about his role as a marketeer, traits every modern marketer must possess, and how they’ve managed to stay relevant. Previously head of marketing for the snacks, noodles, and pasta businesses at ITC Foods, Rahul shares sharp and fast insights into category marketing and how the brand continues to maintain customer loyalty even in the most volatile market. Tune into this episode to find out more.

Rahul Gandhi, CMO - iD Fresh Food (India) Pvt. Ltd.

With over 19 years of diverse leadership experience across sales, marketing & advertising, Samriddh Dasgupta, the now Chief Marketing Officer at Heads Up For Tails, has worked with several renowned brands like DineOut, Bombay Shaving Company and Akash Digital in the past. 
In this episode, Bhuvana Subramanyan talks to Samriddh about his opinion on the pet care industry currently being at a point of inflection and pushing the everyday boundaries of the lives of our furry companions.

Samriddh Dasgupta,CMO - Heads Up For Tails

With over 15 years of experience in marketing and digital, Ruchika Gupta, Marketing Director at Beam Suntory, India has led strategic thinking for brands like B Rum, Grey Goose Vodka, Uber and has also supported brands like Unilever and Johnson & Johnson.

Tune into this episode as she speaks to Bhuvana Subramanyan about the independence in marketing and perceiving marketing as a means to develop and foster inspiring human connections.

Ruchika Gupta, Marketing Director, India - Beam Suntory

Having spent 23 years in the industry, Prasun Kumar, Chief Marketing Officer and Business Head at Just Dial has led some of the top brand in the industry like Reliance Communications, Sony Mobile Communications and Levi's Strauss to name a few.
In this episode, Prasun Kumar shares the nuances of marketing that are instrumental in building brands and shares his experiences working in start-ups as well as large global organisations, launching and turning around businesses and brands, building large revenue verticals from scratch and driving innovations in the consumer, technology, and content space.

Prasun Kumar, CMO & Business Head, Just Dial

In this episode, Bhuvana speaks to Mohit Rathi, AVP- Growth & Marketing at one of India's most competitive logistics companies 
that intuited a niche customer demand way ahead of its time. Having always been a trucking company since its inception, Mohit speaks about Porter's transition into the B2C model, the revival of the company after a harsh pandemic and what went into the marketing and making of Porter that makes it the go to personal logistics solutions brands that it is today.

Mohit Rathi, AVP-Growth & Marketing - Porter

Over the last 4 years, MPL has played a huge role in building the Gaming and Esports ecosystem in India. In this episode, Bhuvana speaks to Namratha B Swamy, Country Head (GM), India at Mobile Premier League, about how she plans on scaling it further. After an enriching and immersive experience with top names like McKinsey & Company for years, exposing her to various cultures around the world, across sectors and functions, she explains how she aims to bring all that she learnt into building what she believes is the future of sport entertainment in India.

Namratha B Swamy, Country Head(GM), India - Mobile Premier League

In this episode, Bhuvana speaks to Vikas Pandya, Head New Product Development & Brand at Happilo, a premium health food brand, about product development and innovation in the category. They talk about how Happilo grew to have an expansive distribution network across India with more than 200+ Channels partners to cover the national demographic, coupled with their ability to ensure quality, food safety, great taste and other health benefits of nuts, Vikas talks about how the brand maneuvers to cater to the changing tastes and innovating new products to always hope to offer something fresh and healthy.

Marketing - The Untold Story Season 2

9hr 17m

English

2023

Business

Marketing - The Untold Story Season 2

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