How well a product is designed determines its success amongst consumers which in turn can either make or break a company. What sets apart a great from a good product design is entirely dependent on finding and leveraging the right consumer insights. This is where 'Market Research' comes in. Market research is a systematic process of seeking out 'insights' into a consumer’s needs and desires, analysing data that can be converted into actionable information. In this Conversational Masterclass, Jairaj Jatar, Head of Advertising & Research at Fifth Dimension - a research pundit who has spent almost two decades homing in on the most relevant consumer insights to build brands, simplifies 'Market Research' for you. Right from its definition, role, importance, types and finally converting research into a strategy, we take you through the fascinating world of 'Market Research' one concept at a time. Tune in.