In this episode, we delve into what product management really means, the evolution of the concept, and what the role of a product manager includes. We discuss what is market and environment scan, opportunity assessment, user research and validation, progress vs perfection. Why is it critical today and what is the future?

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Product building is inherently risky. It can be argued that it's easier to build services where the client tells you what they want. In this episode, we discuss how different types of risks involved in product building, why do products fail? How do we improve our chances/minimize risk?

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There is a lot of critical thinking and analysis that goes behind building the right product. Tune into this episode to learn the importance of user observation and research in building a product, the concept of Minimum Viable Product in B2B and B2C, along with some great examples of how firms have used MVP and why this is a low-cost alternative to reduce risk.

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Understanding user psychology is the key to building a product strategy. Tune in as we discuss roadmap and prioritization, agile, handling conflict and challenges, and best practices in building the products ‘right’.

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Product marketers work closely with the marketing team to build a go-to-market strategy, they have to work on- positioning, building a business model, pricing model, tracking adoption, retention, and growth. Tune in to dive deeper into what these roles involve.

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It is said that what gets measured gets managed. Metrics are the beacon that aligns all the functions of the company to a central goal. In this episode we discuss - Why do we need metrics in the first place? How to align with the company goals? OKR approach and more.

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