Closing remarks by Rohit Dadwal, Managing Director, MMA APAC.

Insights & Events

MMA IMPACT India 10th Edition - Shape The Future Of Modern Marketing

Valedictory Address - Rohit Dadwal (MMA)

Indians welcomed 2021 with the hope that the worst was behind them. Instead, they are facing circumstances that are worse. Survival and emerging alive with minimal scars from the second wave have become the priority. What does this mean for marketers? How are Indian consumers coping with the pandemic – physically and emotionally? How can we, as marketers,help them rebuild their lives, confidence and support them in their journey to return to normalcy?
Preeti Reddy, MMA India Board Member; Chairwoman - Insights Division, South Asia, Kantar, shares her views.

Year 2021 - Survival of the Fittest - Preeti Reddy(Kantar)

Milind Hanchinmani, Director, AI Accelerant, Intel highlights the goodness of AI solutions built on Intel Architecture and Intel’s work across the ecosystem to build and deploy local innovative AI solutions.

AI in India - Milind Hanchinmani (Intel)

Witness the launch of MMA E-Commerce Playbook with Prasanth Kumar, MMA India Co-Chair,Chief Executive Officer, South Asia, GroupM and Moneka Khurana (Country Head - MMA India).
This Playbook - an initiative by the MMA India AMMP community represented by the Ecommerce council - will examine the growing influence of the broader e-commerce and digital selling landscape and will outline how organizations and digital business leaders can improve
understanding of shift in consumer behaviour and solutions that would drive the next phase of growth.

Unveiling the E-Commerce Playbook - Modern Marketers Guide to Connected Consumer Journeys

Hear from Lexi Sydow, Head of Marketing Insights, App Annie the state of mobile in 2021 with a focus on E-commerce in India.

State of Mobile 2021 - E-Commerce in India - Lexi Sydow (App Annie)

Business growth and innovation remain a messy and complex set of processes in the design and implementation of effective strategies. Therefore, we seek to build an understanding, as well as practical steps, that firms can exploit through adopting our 3-step value model offuture-proofing.
The model addresses the following key areas:
● Establishing operational efficiencies and optimizing the core portfolios
● Allowing for effective resilience and transition strategies
● Designing antifragility into radical value opportunities
Speakers:
● Liliana Caimacan, Head of Innovations & Professor of Marketing & Innovation, Tata
Consumer Products & Hult International Business School
● Daniel Rukare, Professor of Practice, Hult International Business School





● Establishing operational efficiencies and optimizing the core portfolios
● Allowing for effective resilience and transition strategies
● Designing antifragility into radical value opportunities
Speakers:
● Liliana Caimacan, Head of Innovations & Professor of Marketing & Innovation, Tata
Consumer Products & Hult International Business School
● Daniel Rukare, Professor of Practice, Hult International Business School

Fireside Chat - Business Agility and Antifragility that Drives Future Proofing

Dr Fou in conversation with Dhiraj Gupta about Ad Fraud and its impact in India. How to combat this omnipresent enemy in the ever-changing complex digital medium?
Panelists:
● Dr Augustine Fou, Independent Ad Fraud Investigator, FouAnalytics
● Dhiraj Gupta, CTO & Founder, mFilterIt

Panel Discussion - State of Ad Fraud & How to Combat

In this session with Sankalp Mehrota, (MMA India Board Member; Senior Director of Monetization, Flipkart Ads) you will learn: 
● The scale of commerce advertising 
● What sets it apart 
● How can brands seize this shift

How Commerce Advertising Powers Brand Momentum - Sankalp Mehrotra (Flipkart)

Learn about the shifts in the vernacular video content, especially on Commerce & Marketing in this session by Bimal Kartheek Rebba, Co-Founder, Trell.

The Impact of Vernacular Video Content On Commerce & Marketing - Bimal Kartheek Rebba (Trell)

Dr Sundar Bharadwaj, The Coca Cola Company Chair & Professor of Marketing, The University of Georgia, The Terry College of Business shares what it takes to build a winning marketing organization. 
As per an extensive study done by MMA globally winning marketing organization is primarily a function of 3 things – 
● Right Structure 
● Roles and Responsibility of Marketing 
● Marketing Capabilities of an Organisation
Hear Dr Sundar share its insights on the same in this interesting session.

Designing A Winning Modern Marketing Organisation - Dr Sundar Bharadwaj (Cola Cola)

aawaz.com

MMA Impact India is part of a global series which MMA hosts across markets bringing the ecosystem of publishers, agencies, marketers and tech enablers under one roof to accelerate modern marketing practices, discuss and learn upcoming trends and challenges in modern marketing. It is held across 42 countries and has become a signature property that is poised to shape the future of modern marketing.

The circumstances of 2020 accelerated digital innovation and adoption by several years hence MMA Impact 2021 became the best time to showcase growth frameworks, opportunities in the space of digital technology.

The below audio recordings are an adaptation of the virtual event which was held on May 20 & 21 and covered key pillars of modern marketing which are a key focus area for MMA India’s councils: E-commerce, Martech, Brand Safety, Voice & Audio as well as Modern Creativity and Modern Media formats.

MMA IMPACT India 10th Edition - Shape The Future Of Modern Marketing

9hr 28m

English

2021

Insights & Events

MMA IMPACT India 10th Edition - Shape The Future Of Modern Marketing

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