Closing remarks by Rohit Dadwal, Managing Director, MMA APAC.

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Indians welcomed 2021 with the hope that the worst was behind them. Instead, they are facing circumstances that are worse. Survival and emerging alive with minimal scars from the second wave have become the priority. What does this mean for marketers? How are Indian consumers coping with the pandemic – physically and emotionally? How can we, as marketers,help them rebuild their lives, confidence and support them in their journey to return to normalcy? Preeti Reddy, MMA India Board Member; Chairwoman - Insights Division, South Asia, Kantar, shares her views.

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Milind Hanchinmani, Director, AI Accelerant, Intel highlights the goodness of AI solutions built on Intel Architecture and Intel’s work across the ecosystem to build and deploy local innovative AI solutions.

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Witness the launch of MMA E-Commerce Playbook with Prasanth Kumar, MMA India Co-Chair,Chief Executive Officer, South Asia, GroupM and Moneka Khurana (Country Head - MMA India). This Playbook - an initiative by the MMA India AMMP community represented by the Ecommerce council - will examine the growing influence of the broader e-commerce and digital selling landscape and will outline how organizations and digital business leaders can improve understanding of shift in consumer behaviour and solutions that would drive the next phase of growth.

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Hear from Lexi Sydow, Head of Marketing Insights, App Annie the state of mobile in 2021 with a focus on E-commerce in India.

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Business growth and innovation remain a messy and complex set of processes in the design and implementation of effective strategies. Therefore, we seek to build an understanding, as well as practical steps, that firms can exploit through adopting our 3-step value model offuture-proofing. The model addresses the following key areas: ● Establishing operational efficiencies and optimizing the core portfolios ● Allowing for effective resilience and transition strategies ● Designing antifragility into radical value opportunities Speakers: ● Liliana Caimacan, Head of Innovations & Professor of Marketing & Innovation, Tata Consumer Products & Hult International Business School ● Daniel Rukare, Professor of Practice, Hult International Business School ● Establishing operational efficiencies and optimizing the core portfolios ● Allowing for effective resilience and transition strategies ● Designing antifragility into radical value opportunities Speakers: ● Liliana Caimacan, Head of Innovations & Professor of Marketing & Innovation, Tata Consumer Products & Hult International Business School ● Daniel Rukare, Professor of Practice, Hult International Business School

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Dr Fou in conversation with Dhiraj Gupta about Ad Fraud and its impact in India. How to combat this omnipresent enemy in the ever-changing complex digital medium? Panelists: ● Dr Augustine Fou, Independent Ad Fraud Investigator, FouAnalytics ● Dhiraj Gupta, CTO & Founder, mFilterIt

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In this session with Sankalp Mehrota, (MMA India Board Member; Senior Director of Monetization, Flipkart Ads) you will learn: ● The scale of commerce advertising ● What sets it apart ● How can brands seize this shift

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Learn about the shifts in the vernacular video content, especially on Commerce & Marketing in this session by Bimal Kartheek Rebba, Co-Founder, Trell.

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Dr Sundar Bharadwaj, The Coca Cola Company Chair & Professor of Marketing, The University of Georgia, The Terry College of Business shares what it takes to build a winning marketing organization. As per an extensive study done by MMA globally winning marketing organization is primarily a function of 3 things – ● Right Structure ● Roles and Responsibility of Marketing ● Marketing Capabilities of an Organisation Hear Dr Sundar share its insights on the same in this interesting session.

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