Behavioral Economics focuses on the psychological, social, cultural, and emotional factors that influence decision making. It is commonly applied in the areas of marketing, user interface design, finance, politics, and public policy. In fact, companies around the world have teams of behavioral scientists helping them decode human behavior that is often impulsive, short-sighted and irrational, to better influence our decision as consumers or ‘nudge’ us in selecting one product or brand over another. On this Conversational Masterclass, Behavioral Economics Practitioner, Rohit Kaul, decode factor