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Behavioral Economics with Rohit Kaul

Behavioral Economics with Rohit Kaul

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2hr 32m

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English

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Masterclass

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Behavioral Economics focuses on the psychological, social, cultural, and emotional factors that influence decision making. It is commonly applied in the areas of marketing, user interface design, finance, politics, and public policy. In fact, companies around the world have teams of behavioral scientists helping them decode human behavior that is often impulsive, short-sighted and irrational, to better influence our decision as consumers or ‘nudge’ us in selecting one product or brand over another. On this Conversational Masterclass, Behavioral Economics Practitioner, Rohit Kaul, decode factor

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Pilot

1 - Pilot

01 min 33 sec

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Introduction to Behavioral Economics

2 - Introduction to Behavioral Economics

30 min 04 sec

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Key Actors and Key Concepts Part I

3 - Key Actors and Key Concepts Part I

33 min 16 sec

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Key Actors and Key Concepts Part II

4 - Key Actors and Key Concepts Part II

35 min 13 sec

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Heuristics and Biases Part I

5 - Heuristics and Biases Part I

27 min 30 sec

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Heuristics and Biases Part II

6 - Heuristics and Biases Part II

24 min 59 sec

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Behavioral Economics with Rohit Kaul

Masterclass|English|6 Episodes
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Behavioral Economics focuses on the psychological, social, cultural, and emotional factors that influence decision making. It is commonly applied in the areas of marketing, user interface design, finance, politics, and public policy. In fact, companies around the world have teams of behavioral scientists helping them decode human behavior that is often impulsive, short-sighted and irrational, to better influence our decision as consumers or ‘nudge’ us in selecting one product or brand over another. On this Conversational Masterclass, Behavioral Economics Practitioner, Rohit Kaul, decode factor

EpisodesDuration
Pilot

1 . Pilot

Introduction to the Podcast

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01 min 33 sec

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Introduction to Behavioral Economics

2 . Introduction to Behavioral Economics

Understand the fundamentals of Behavioral Economics, get a brief historical view of Microeconomics, Classical and Neoclassical Economics. Delve into the importance of Behavioral Economics.

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30 min 04 sec

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Key Actors and Key Concepts Part I

3 . Key Actors and Key Concepts Part I

ntegral to understanding Behavioral Economics are the following key concepts: <b>Bounded Rationality (Herbert Simon) -</b> According to this view, our decisions are not always optimal. Primarily due to restrictions on how much information we can process, limited by either our knowledge or information. <b>Heuristics & Biases (Kahneman and Tversky) -</b> Daniel Kahneman and Amos Tversky’s ideas on ‘heuristics and biases’ entered the mainstream decades after they first proposed it. It is the understanding of economic decisions based on measuring actual choices made under different conditions. <b>Prospect Theory (Kahneman and Tversky) - </b>This shows our willingness to take risks is influenced by the way in which choices are framed, it is ‘context-dependent’. Kahneman was awarded the Nobel Memorial Prize in 2002 for his work on ‘Prospect Theory’.

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33 min 16 sec

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Key Actors and Key Concepts Part II

4 . Key Actors and Key Concepts Part II

Key concepts discussed on this episode are: <b>System 1 and 2 (Kahneman and Tversky) -</b> The central thesis is a dichotomy between two modes of thought: "System 1" is fast, instinctive and emotional; "System 2" is slower, more deliberative, and more logical. Daniel Kahneman’s book “Thinking Fast and Slow” is based on this premise. <b>Nudge Theory (Richard Thaler) - </b>The concept implies how a subtle shift in policy shift encourages people to make decisions that are in their broad self-interest. It’s not about penalising people financially if they don’t act in a certain way. It’s about making it easier for them to make a certain decision.

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35 min 13 sec

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Heuristics and Biases Part I

5 . Heuristics and Biases Part I

Let’s explore ‘Heuristics & Biases’. In the process of decision making, we are influenced by factors that sometimes far outweigh logic. These factors are heuristics. Cognitive biases increase our mental efficiency by enabling quick decisions negating the need to deliberate, however they can also lead to poor decision-making and false judgments. We cover ‘Anchoring’ and ‘Defaults’ in this episode.

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27 min 30 sec

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Heuristics and Biases Part II

6 . Heuristics and Biases Part II

We continue to explore ‘Heuristics & Biases’ and their role in Behavioral Economics. In this final episode we discuss ‘Social Proof’, ‘Incentives’, and one of the strongest biases of all, ‘Loss Aversion’.

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24 min 59 sec

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